Lately many people don’t have clear what CRO is? , this acronym in English means “Conversion rate Optimization” and belongs to a term that is making that companies with online business are greatly increasing their incomes and thereby improving their results on the Internet.
The conversion rate is one of the most important factors of any website. For the conversion rate to be high, i.e., the number of sales or conversions per visit, the first thing you need is to attract the right traffic and once on the website show them the best possible way to find what they are looking for. Usability, design and marketing are very important aspects to consider if you want to implement your business.
All websites should have a goal, that goal may be that a person buys an article, get them to interest on your services, get them to subscribe to a newsletter, etc. Achieving your goals is what is considered a conversion. Definitely when a visitor performs the action we want and for which it was designed that website.
Have clear that the CRO is to focus your efforts on optimizing the website and improving the conversion rate, that is to say, that the traffic you have end up doing what we want the user to do and this is what will really generate profits.
Those websites that have visits without conversion simply translate into traffic. If traffic is not converted, all the efforts of having a website, to have a proper SEO positioning, to have Internet advertising and SEM campaigns, will be efforts in vain and your online project will be closer to failure than to success.
Which are the main keys to the CRO?
To succeed, we must start by knowing your CRO, the suggested keys that will lead you to success are:
-Measures web Analytics, this measures everything that happens on the Web, set objectives and measures achieving of them.
-Make A / B testing, this is testing, testing and more testing and the time it takes. Make these changes but not drastically, must go slowly to adequately measure the impact of each change.
-Have landing pages with objectives, i.e., each site must have a clear objective. If you have a landing page with multiple objectives this will not serve anything but to confuse the user, so do not forget “an objective for each landing page”
-Do suitable headlines, that is, tittles that sale. You could say that this is a very important part of the CRO optimization.
-Make calls to action, use calls to action so users know what they have to do at all time.
-Note the use of color, i.e., always use colors to communicate what we want to teach, not confuse users with emotions that can transmit our colors, i.e. with the use of colors unsuitable to the products / services of our web.
In short, if you have an online business, you have a good product / service, a web and also have good traffic and you are not making money, now you just need a step to increase the profitability of your online business. !!That super step is CRO!!
Why to do CRO first and then SEO?
Today, the typical scenario is when a company spends money on an SEO & SEM strategy and forgets to optimize the conversion rate, i.e., the CRO. Your website is full of traffic but what traffic do you really have?
If your website does not have a clear objective, then people will not investigate it and will not going to know it.
-If your navigation site Ecommerce has no sense, people will not buy. They will enter and exit without reaching the target “purchasing”
-In this type of companies, with significant increases in search traffic which does not translate into traffic that increases conversions, the result is the following:
Clearly an important part of the strategy SEO and SEM is lost, businesses grow dissatisfied with their SEO / SEM program and the cycle of inefficiency continues.
That is why the CRO comes first and then comes to rest, do not get ahead and be very clear about your conversion goals.
