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The Brand in Coronavirus Times

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The Brand in Coronavirus Times

These months have been difficult for the world at large. Uncertainty and fear have taken over the population, which is undoubtedly set aside and sheltered in homes. TV and digital platforms have become the best friend that provides companionship, entertainment and advice to maintain personal, work and academic relationships. Currently the engine that has a […]

What a brand is and how it is made

logo design
Today everyone talks about a brand, how it looks, what it transmits, what it consumes, what it does, how they present themselves, anyway. This comes with countless challenges and activities behind it, leading to an evolution where it is more than a name or a symbol. For many, the focus and objective is to create […]

Are People Interested in Your Product ?

branding
This is one of the most important questions that an entrepreneur asks himself when devising or having a product with which he wants to generate a change in the market. But the main challenge that companies should identify is whether or not they have an Effective Value Proposition. But how is it possible to achieve […]

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