This new digital trend invites and encourages us every day to incorporate more into it. It is not a pleasure or a luxury, it is a necessity that small and medium-sized companies carry in today’s world. Where, not having an updated, optimized and avant-grade website that talks about your business is as if you did not exist.
However, social network has become the center of attention of the entire current audience and it really makes us wonder if it is necessary to create a website knowing that we have other plat-forms to sell to. However, do you really need a website? Can you create a marketing strategy without a website?
You always have to see how to complement yourself, and of course there are several social networks that allow you to create profiles for free or at lower cost than creating a website. But this does not replace a page, on the contrary it will provide more alternatives and channels on how to reach the users you want to attract when thinking about a 360 strategy.
That is why, we share some reasons, why it is necessary having a website:
Know your user: Having a website, will allow you to know how your user navigates, what ac-tions they do on the page, what content they prefer to use, what their star products are, why they contact you and what new opportunities from the browsing you can offer.
Differentiation: It is not a secret that what we always seek is to be different, authentic and bet-ter than the competition. Through a page you can show all the information to your own liking and without ties or standardized schemes of social networks.
And the last and not least, define a marketing plan: The web allows you to know good and bad aspects that we do in our day to day, the way a UX consumer thinks and navigates, that you do well and that you must improve. Undoubtedly it is a front you need, to create specific strat-egies in each of your channels, in order to offer a satisfactory user experience.
“Demand increases and there are more than 4.540 million people online, according to data from the We Are Social and Hootsuite report presented this 2020.
You cannot give yourself the time to stay behind” (websites are undoubtedly elementary to the development of your business and even more so to achieve sustained long-term success.
So, cheer up, you are part of this new digital adventure. Tell us a little about yourself, to get to know you better.
