In the real world we no longer talk about product marketing as we did several years ago, now we talk about the famous “Experience Marketing “. nowadays the methods of communication, purchase and interaction with the user are broader and therefore the management of the strategy also expands. There is no doubt that we must think in cross channels and give focused and personalized content to the user so that they feel satisfied and comfortable with the brand.
We no longer see the process as a unique and linear shopping trip, now you have a series of paths where in the end the objective is the same, but your attention must be on each of the points regardless of the route the client chooses. There is no doubt that we need evaluate very well what exactly the client wants and what technological and organizational decisions you need to compete in the market.
It is no longer enough to have an informative website, or to open a social network to show the benefits of your product through image galleries or manage a basic SEO where you measure how many people enter your page and the bounce rate. Marketing does not work this way, and this 2020 is full of ideas and strategies, which are worth looking to delve into these new opportunities.
We tell you some:
Ecommerce: Internet shopping is raging and what better idea to offer an interactive site, focused on usability and user experience. What you need most is that it is easy to navigate and offer the customer on his first screen what he wants. Be careful with the issue of data because now we are not talking about micro data but rather Big data, where we must have a strong and secure tool that can store user data correctly and not later carrying fines or problems.
Progressive apps or PWA: We know and are aware that working with a native app is expensive, but now you can do this development, which is not new but is fashionable and cheaper. Basically, they do not depend on any operating system, what they do is take place as a web page. A clear example is Facebook and twitter you can do the same as in a native app. But without installing anything, you just need an internet connection and that’s it.
Voice Searches: People no longer want to write and neither do they want to wait. They want things to be immediate and more on the internet. This is a trend that you need to have and more with the whole topic of search engines, so that users find you. This is one of the top marketing trends in 2020, but visual assets will continue to reign with respect to connecting with audiences.
Chat bots: Without a doubt this will help reduce costs for your company, especially retailers. Being able to talk to someone, offer help at the right time and be aware of the user in digital processes make life easier for the client.
Augmented reality: Digital is important but touching your product or seeing the uses of it in a real way is even more so. The kings who are not far behind with this technology such as Amazon, war by park, Rent the way, among others, who are looking for directly interaction and demonstrate the quality of their products to the user.
Personalize your product and content: This involves not only thinking about delivering a product in the time you promised, it is focusing on the customer. That he feels that it is only for him, that it has a message, his name, a special packaging, something that makes him feel special. On a digital level, well friends, some tactics are specific content, product demonstrations in experience centers, among others.
Forbes noted that of 1,000 people surveyed 90% want more personalization and 80% are more likely to invest in brands that offer them more personalized experiences.
Pay with your face or phones: regardless of the circumstance, the mobile phone is an almost necessary part for human beings. And with all this technology boom, the idea is that this will make life easier for people, and help them with processes like these, which were tedious before, but now you pay in one click
Storytelling: Content for us has always played an important role, but now more. Make a new, simple content and micro-campaign. They will make you have the customer’s attention completely. Eye focusing very well on the type of public you want to reach.
Influencers: The objective is to spread the message and apply it. What better than with micro influenced that make people feel safe, because they see what you are using or recommending and this in turn generates credibility and empathy with the user.
Finally, do not leave aside the generation Z. Understanding that they consume and how to reach them is vitally important because they are taking leadership. A specific communication must be incorporated or adapted for this type of public and you will reign!
The real challenge is keeping up to date and constantly evolving. We help you achieve it 🙂
