Today everyone talks about a brand, how it looks, what it transmits, what it consumes, what it does, how they present themselves, anyway. This comes with countless challenges and activities behind it, leading to an evolution where it is more than a name or a symbol.
For many, the focus and objective is to create a name at a glance, but you need to understand and support what your brand identity is really going to do and how it will evolve in the course of market transformation. The identity of the brand, as we mentioned at the beginning, must be created through the messages you emit, what you communicate and transmit, in order to see whether or not you generate emotions for your clients. Basically, it is how the image works or the way of being of a person when you know them, you deal with them and maybe one day with a group of friends the name of this character comes out. This is where the identity of a person or a brand is, what people say or think when you are not present.
An example of identity and construction that we love is Disney. If you think about those tales of princesses, princes, monsters, witches and now the programs for your children, the 3D movies, the ears that you buy in the parks, ice creams, sweets, make you feel like a child again and the most important thing is that you remember with each of these aspects the brand and the evolution that it has transmitted. The way it has adapted, the changes it has made and its logo transformation all to be at the forefront. They are strategies that undoubtedly make them continue to be positioned in their industry.
This shows us that behind each brand there is a process and some of them that you may not see with the naked eye are those that identify an identity, such as:
Mission, vision and values:This for many is sent to collect, but if you are not clear in your business where you are, what you produce or sell, for whom you are directing it, how far you want to go and what you want to achieve in the medium and long term, it is as if you were putting together a paper boat and put it in the sea, in a blink it fades away.
Customer Experience: This is booming, and what better to think and plan on paper. What do you want to transmit, how do you want to be perceived, seen and most valuable thing how do you become their first option to buy.
Logo: Note this is important, it is not creating a symbol or a letter just to create it, it is the first thing that your customers see. The goal is to connect on the first impression.
Select a color: Everything is linked to what you want to transmit, this is implicit in each of the actions you take, website, social networks, merchandising and the emotions that you want to cause with your customers.
Typography: Choose a font that shows how your brand is like or we recommend a group of fonts better, so you can have a game where the idea is to transmit the personality.
Images and Photography: It is vital to decide what type of images you are going to use, how you are going to show them, what is the approach. Because we are visual beings, and everything comes through the eyes.
We know that it is important to generate trust, credibility and experiences that generate love for your brand. We invite you to work together on this construction project, where we assure you it will be incredible to create a brand together”
